Course details for SCO - IT Professional Courses

Course Description:

SCO

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Course Content:

SEO Search Engine Optimization Training

SEO Search Engine Optimization Training Syllabus

Here is detailed SEO training syllabus included with training package offered by NEBSTER. We follow ethical SEO practices in our clients projects and strictly instruct white hat SEO on page and off page optimization practices to our SEO trainees.

SEO Analysis of Website
    Website Analysis
    SEO Competition Analysis
    Keyword Research
    Keyword Finalize
    Search Engine Optimization Strategy Analysis
    Initial Ranking analysis

In SEO analysis, candidates can learn how to analyze a website and understand various criteria of SEO analysis of a website. This session will include introduction of useful SEO analysis tools, its effective usages etc. Students can understand how to prepare a documentation report connected with initial website analysis, traffic ranking analysis etc.
On page SEO Optimization

    Website Structure Optimization
    Content Optimization
    Image Optimization
    HTML code optimization
    Meta tag creation & optimization
    HTML Sitemap creation
    Web master tools
    Analytics Setup & Monitoring
    Robots.txt Optimization
    RSS Feed Generation

In on page SEO optimization training, we will instruct how to modify the website pages, URL structure, header section, content, image, anchor texts, heading tags etc. Our main objective is to improve confidence in our candidates to optimize website pages attract Google bots and make impressive to users, generating more impression, clicks, click through rates, page views, easy user navigation and highly interactive experience to website users. Our SEO onpage training sessions help our candidates to understand the ways to achieve a good identity for web page rather than attract search engine spiders.
Off Page SEO Optimization

    Google Base Optimization (Google My Business)
    Reputation building
    Book marking
    SEO Content writing
    Quality link building
    Article submission
    Press Release Creation
    Blog commenting
    Forum posting

White hat off page SEO optimization will cover various ethical practices for getting more quality reputations, achieving local visibility, page and domain authority building, user friendly description writing, link building, article submission etc.
Social Media Optimization & Marketing

    Social bookmarking
    Social Networking Profiles creations
    Social Networking Profile Optimizations
    Content Sharing Optimization
    Video Optimizations
    Social media advertising (PPC)
    Blogging
    Blog Optimization

In social media optimization session, we can give proper guidance in achieve good social authority, improving online visibility through social media websites, utilizing social media websites for more conversion chances, brand imaging, popularizing etc.
Search Engine Marketing

    Slide submission
    Pay per click (PPC) campaigns
    Search Engine Marketing Research
    Video Marketing
    Image marketing

Reputation Building

    Authority building
    Trust building
    Relationship building
    Mentions
    Tagging
    Profile optimization
    Profile building

Conversion Optimization

    Conversion analysis
    Conversion Tracking
    Conversion Creation
    Conversion building
    CTR Improvements tactics
    ROI conversion optimization

Training for usage of SEO Tools

As part of our SEO training, NEBSTER provide tutorial sessions in usage of different SEO tools. The session will cover importance of using different SEO tools, usage of Google search engine and its resources as a mock tool for improving SEO practices intelligently.

    Webmasters tools
    Analytics
    Keyword Planner
    SEO Marketing Tools
    Website Analysis Tools
    Trend Analysis Tools
    Related keyword research tools

 Training on SEO Content Management

In off page SEO optimization training, a detailed class will be delivered and practical sessions will be conducted in SEO content management. Since modern online marketing and content marketing ways highly depends on blog publishing, its effective promotion etc, profile management, content management, accounts management etc. plays very important roles. Our advanced SEO training course modules can modify our SEO candidates to deliver professional SEO optimization services with International standards. We will help our candidates to improve their knowledge in usage of effective content management systems for their website SEO projects